A little bit
about us
Some couples build houses. We built a brand.
Born from late-night ideas and early-morning coffee,
from a strategist who loves structure
and a creative who questions it.
This is Denk.
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Early stories, big reach
Started as a Social Media Manager on an award-winning blog, growing the community by 200% through storytelling that felt real.
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Curiosity, tested
Completed a Master of Science using a mindset for testing, experimenting, and finding truth in the data.
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Content at scale
Led the editorial voice of a platform with 4 million daily readers, balancing creativity with consistency.
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Start-up energy
Joined early, stayed through two funding rounds, helping shape the brand and deliver on the vision.
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Words that move brands
Copywriter for a global agency, crafting campaigns that stretched across industries and continents.
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The strategy lens
An MBA that sharpened focus on alignment between business goals, consumer needs, and long-term growth.
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Creative excellence on the global stage
Senior creative for one of the world’s biggest premium automotive brands, leading ideas that balanced aspiration with authenticity.
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Leadership skills
Leading cross-functional teams, and turning market insight into product innovation.
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Precision in practice
Combined data, logic, and leadership as a Senior Project Manager to deliver on strategic company goals.
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Leading a digital team
Part of the leadership team for one of Australia's leading design publications and brands, helping them launch their in-house agency.
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Freelance Creative Direction
Hired by international agencies to work on pitches and global campaigns.
A consultancy shaped by science and storytelling.
Built to bridge logic and emotion.
And to help brands move with meaning.
We’re Shan and Erik Denkhaus - the duo behind Denk.
Part strategy, part story. Equal parts structure and creativity.
Named for our family because this is personal,
and for denken, “to think,” because it’s a reflection of how we work.
In an age of ChatGPT, Canva, AI tools, scheduling apps, trending sounds and new “must-do” strategies every week, it’s easy for brands to lose their sense of direction.
We started Denk. to change that, to help businesses remove the overwhelm, think clearly, and move with purpose.
Denk. is where brand thinking meets real-world doing.